digital marketing insights

August in Review: Top Digital Marketing Insights and Trends

Welcome to Labridge Digital Marketing Services‘ monthly review of top digital marketing insights and trends for August. Here, we aim to deconstruct digital marketing into manageable pieces so even an 11-year-old can understand its intricacies, including SEO Service Philippines growth as well as what else may be shaking up this year in digital marketing insights. In this blog post we’ll take a closer look at August highlights such as SEO Service Philippines expansion plans or agency growth as well as providing you with insight into any upcoming changes or revolutions taking place within digital marketing insights.

Also, let’s Take a Plunge into Digital Marketing Insights – What’s Trendy? August in Review: August saw no shortage of exciting digital marketing insights and trends; here is a snapshot:

Digital Marketing Insights: Social Media Dominance

Also in 2017, social media continued its reign over digital platforms like Facebook, Instagram, Twitter and LinkedIn with record engagement rates across their respective services. Businesses must make use of these powerful channels effectively in order to connect with their target audiences more directly.

Digital Marketing Insights: Marketing Strategy Evolution

Digital marketers have evolved with the ever-evolving industry by shifting focus toward personalized customer journeys tailored to individual customer preferences – an approach which both improves the user experience and increases conversion rates.

Digital Marketing Insights: Search Engine Adoration

Search engines such as Google remained the go-to resource for information and entertainment, with SEO Service Philippines becoming increasingly sought-after as businesses recognized the significance of optimizing their online presence with effective SEO strategies that increase website visibility.

Digital Marketing Insights: Data-Driven Decision Making

Marketing campaigns today are driven by data. Marketers utilize tools like Google Analytics to monitor ad performance, understand user behaviors and make more informed decisions – helping optimize ad spend while producing better results.

Transition between Insights

Now that we’ve explored what’s trending in digital marketing, let’s move seamlessly onto a deeper exploration of these trends in more depth.

Digital Marketing Insights: User Experience

User experience (UX) was an increasingly vital aspect of digital marketing insight in August. Also, making your site user-friendly can have a lasting effect on customer loyalty and satisfaction – let’s break this down:

1. Digital Marketing Insights: Customer Journey Mapping

Knowing the customer journey can serve as an indispensable roadmap in digital marketing. Also, helping you pinpoint areas where improvements could increase conversion rates.

2. Digital Marketing Insights: Ad Spend Optimization

Utilizing data-driven insights allows for optimization of ad spend. Also, that way you know you are investing it effectively where it truly matters.

3. Digital Marketing Insights: Conversion Tracking

Conversion tracking can serve as your digital marketing compass, showing what works and what doesn’t. Also, helping to guide real-time changes to strategies in real time.

Digital Marketing Insights: Highlighting Marketing Analytics

August was marked by incredible innovation when it came to marketing analytics tools – offering marketers actionable insight that enabled them to fine tune campaigns more successfully than ever. Let’s investigate this further…

1. Marketing Tool Marvels

Selecting the ideal marketing tools can save both time and resources while increasing results. Also, there’s something out there to suit every aspect of digital marketing insight from SEO to social media management!

2. Agency Growth Strategies

August was all about agency expansion for digital marketing agencies. Also, expanding requires innovation, client service excellence and staying ahead of competition to be effective.

3. Lowering Acquisition Costs

Who doesn’t enjoy saving money? By honing your marketing strategies and adapting them appropriately, you can reduce acquisition costs while increasing ROI.

Staying Informed – RSS Feeds

Staying current on digital marketing insights is vital, so subscribing to RSS feeds from reliable sources is an effective way of keeping informed.

Crafting Your Digital Strategy Now is the time to formulate your digital strategy. Take into consideration any trends we discussed earlier and shape it according to your individual business requirements.

Also, at Labridge Digital Marketing Services, our primary mission is helping your business thrive in today’s ever-evolving digital environment. From SEO Service Philippines and reliable Digital Marketing Agencies in the Philippines to web Design Services Philippines and Web Hosting solutions. 

Also, with expertise spanning SEO Services Philippines to Digital Marketing Agencies Philippines and Web Design services Philippines – Labridge can ensure all aspects of digital marketing success are taken care of for you – be it SEO Service Philippines SEO Agencies in Philippines or Web Hosting services Philippines we will assist your company.

Digital Marketer Insights

Social media marketing can be an incredibly potent asset in digital marketing. Also,  in this section we’ll look at ways it can be exploited to its full potential.

August was an active month on social media platforms, and businesses that took full advantage of them saw significant engagement and growth. Also, here is how you can do just that:

1. Diversify Your Social Media Presence

Digital Marketing Agency Philippines: Don’t put all your eggs in one social media basket – instead spread out across platforms such as Facebook, Instagram, Twitter and LinkedIn so as to reach a broader audience.

2. Content Is King

Web Design Services Philippines

Your website design must work seamlessly with social media content for maximum success. Also, maintaining brand and messaging consistency across channels.

3. Engage and Interact

Social Media

Interact with your target audience on social media by promptly responding to comments, messages. Also, mentions made of them on your posts – it helps build rapport and fosters customer loyalty.

Ad Performs

Marketing automation can be an incredible asset to help streamline efforts and boost efficiency.

1. Customize Messaging

Search engines

Take advantage of marketing automation tools to tailor messages and offers according to user behavior. Also, this strategy could dramatically improve conversion rates.

2. Coordinate Your Campaigns

Digital marketing strategy

Plan out and execute marketing campaigns strategically using automation tools so they reach audiences at optimal moments, increasing chances of engagement with them and driving increased results.

Staying Ahead with Market Insights

Digital Marketing Insights

In order to outstrip competitors and stay ahead, gaining insight into market trends and customer preferences are vitally important.

1. Monitor Competitor Ad Spend

Keep tabs on what competitors are up to digitally marketing-wise by keeping an eye on their spend, content creation efforts and audience engagement strategies. Also, this way you’ll have a good sense of opportunities and threats in their approach to digital marketing.

2. Customer Feedback

Digital Strategy

Consider actively soliciting feedback from your customers as insights provided can help fine-tune and expand upon your digital strategy as well as advance products or services offered.

Digital Marketing Insights: Innovation in Marketing Tools

Finding the appropriate tools can make or break a campaign; so let’s discover some innovative options!

1. AI-Powered Analytics

Artificial intelligence (AI) has transformed marketing analytics. Also, AI tools offer unparalleled insight into ad performance for data-backed decisions.

2. Chatbots to Support Agency Growth

Chatbots have quickly become essential tools in supporting agency growth. Offering 24/7 customer service while freeing up resources for other projects.

Digital Marketing Insights: Digital Strategy in 2018

Looking ahead, digital strategy must remain flexible enough to adapt with emerging trends and technologies.

1. Voice Search Optimization

The rise of voice-enabled devices makes optimizing content specifically for voice searches vitally important for lowering costs. Considering user language when formulating SEO strategy should help create successful voice-search optimized results.

Conversion Tracking for Video Marketing

Videos have quickly become the go-to form of digital content creation and video advertising is taking center stage in digital marketing strategies. Also, by including videos in your campaigns to capture audiences effectively. Attract potential leads with powerful videos. 

Video Marketing

Video content production and distribution has quickly grown over recent years, so understanding its place within digital marketing strategies is paramount to its success.

Engaging Customers through Visual Storytelling Social Media Marketing


Video can create captivating narratives to connect emotionally with your target audience, such as chronicling the journey of your brand or providing customer testimonials or behind-the-scenes reveals of what life is like at your business.

2. Enhance SEO With Video

SEO Service Philippines Video content can significantly help increase search rankings for websites. Also, adding videos into them may make it easier for prospective customers to locate you online.

3. Live Streaming for Real-Time Engagement Digital Marketing

Live streaming on platforms such as Facebook Live or Instagram Live is an engaging way to engage your target audience immediately, whether that means hosting Q&A sessions, product launches or virtual events to build stronger online visibility and stronger brand associations.

Utilization of User-Generated Content

Harnessing user-generated content (UGC) can be transformative for your digital marketing strategy.

1. Encourage Customer Reviews and Testimonials

Customer journey encourage customers to leave reviews and testimonials about their experience on both your website and social media, sharing these authentic accounts to build trust and establish credibility with prospective clients.

2. Integrating UGC into Social Media Campaigns

Social Media Marketing: Implement user-generated content (UGC) in your social media campaigns by encouraging your followers and customers to post photos or share stories related to the products or services you sell – creating an atmosphere of belonging around your brand.

Micro-Moments and Their Implications With our ever-more-fast-paced digital world, micro-moments have become ever more essential.

1. What Is Micro-Moments?

Marketing Strategy

Micro-moments refers to those short periods when people access their phones for quick answers, decisions or purchases – often driven by intent – any time, anywhere.

2. Capturing Micro-Moments

Google Analytics

In order to capture micro-moments effectively, it’s necessary to be present and ready. Also, make your content optimized for mobile devices; ensure quick page loads times; provide accurate answers for user questions in an engaging format.

Influencer Marketing

Working with influencers can give your brand an enormous edge over its competition.

1. Digital Marketing Insights: Find Influencers

Digital Marketer Insights: Seek out influencers within your niche who have an authentic connection to your target demographic. Also, this will allow for wider reach of their message and greater success reaching broader demographics effectively.

2. Establish Authentic Partnerships Its Marketing Strategy

Trustworthy partnerships are of key importance in influencer marketing. Also, make sure the ones chosen align with your brand values and messaging for maximum authenticity and positive impact.

3. Digital Marketing Insights: 24/7 Customer Support

Chatbots offer round-the-clock customer support, improving user experience and guaranteeing no queries go unanswered.

4. Customized Product or Service Recommendations Marketing Analytics

Chatbots can use data to deliver tailored recommendations that increase conversions.


Our investigation of digital marketing trends and strategies revealed in August has unearthed several prominent strategies and trends, from video marketing’s dominance to user-generated content growth and also, in micro-moments gaining importance, there’s plenty of opportunity for businesses in digital realm.


How can I increase the visibility of my website in search engines?

If you want to increase the visibility of your website, investing in SEO Service Philippines could help optimize online presence while making site more search-engine-friendly.

Why are users experience essential to digital marketing?

User experience (UX) is paramount in digital marketing because of its direct impact on customer satisfaction and conversion rates. A user-friendly website that streamlines customer journey can dramatically enhance marketing campaigns.

How can I track the performance of my marketing campaigns?

Google Analytics offers powerful ways of tracking the performance of marketing campaigns using valuable user behavior data and conversion tracking metrics.

What services does Labridge Digital Marketing Services provide?

Labridge Digital Marketing Services provide an array of digital marketing services including SEO Service Philippines, Digital Marketing Agency Philippines and Web Design Services Philippines – we’re your one-stop solution for all of your needs in digital marketing.